---
title: "B2B Ad Case Studies: Results Measured in Pipeline | Artisan Interactive"
description: "B2B paid media case studies with real numbers from the ad platforms and each client's CRM: pipeline against target, cost per lead, and what changed."
url: "https://www.artisaninteractive.com/results/"
author: "Scott Woodard"
publisher: "Artisan Interactive"
published: "2026-11-10"
modified: "2026-11-10"
language: "en-US"
---

> B2B paid media case studies with real numbers from the ad platforms and each client's CRM: pipeline against target, cost per lead, and what changed.

# B2B ad results, measured in pipeline.

*— Not clicks or platform conversions. The numbers your sales team and CFO care about.*

We don’t name clients. Keeping them anonymous is what lets us publish the real numbers: spend, leads, and pipeline, taken straight from the ad platforms and each client’s CRM.

B2B software

### [230% of pipeline target in two quarters](https://www.artisaninteractive.com/results/b2b-software/)

Google reported 1,815 conversions and 145 of them were leads. Fixing the count came first, then the budget followed the one offer that was working.

[Read the case study](https://www.artisaninteractive.com/results/b2b-software/)

**Chart: Real leads from Google.** Real leads from Google: 145 at $568 each the quarter before, 405 at $302 each two quarters later.

B2B SaaS

### [141% of pipeline target in one quarter](https://www.artisaninteractive.com/results/b2b-saas/)

Each sales opportunity was costing twice what it had at the start of the year. Search moved toward the largest buyers, and pipeline hit a record on less spend.

[Read the case study](https://www.artisaninteractive.com/results/b2b-saas/)

**Chart: Pipeline by company size.** Paid pipeline by company size. The quarter before: $1.1M enterprise and $0.9M other, $2.1M in all. The quarter after: $3.7M enterprise and $1.7M other, $5.4M in all.

**23**
years in enterprise search

**100s**
of B2B accounts rebuilt

**0**
percent-of-spend contracts

**4**
ad platforms, one program

## Let’s find what your account has been missing.

A 30-minute strategy call ends with a read on what your account is counting, what’s working, and where the budget should go.

[Book a strategy call](https://www.artisaninteractive.com/contact/)


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Source: https://www.artisaninteractive.com/results/
Site guide: https://www.artisaninteractive.com/llms.txt