Every program includes
- Tracking repaired first. Conversion actions, GA4 key events, and tags fixed before anything is bid on.
- Structure that fits the data. Campaigns, search-term tiers, negatives, and ad copy reworked where the numbers say they should be.
- Weekly optimization. The model proposes; a person decides what ships.
- A dashboard and a monthly report, led by an executive summary, with a change log.
- One fixed fee, month-to-month, 30 days’ notice.
- Your account, your data. You own what we build.
Search · one account
Managed
$1,750 / month
$1,750 one-time setup
One Google Ads account with Microsoft running alongside it, one lead funnel, media up to $10,000 a month.
Up to three platforms
Connected
most common
$3,000 / month
$3,000 one-time setup
A sales-led motion, a CRM worth connecting, media up to $30,000 a month across platforms.
All four platforms · up to three accounts
Embedded
$6,000 / month
$6,000 one-time setup
Several business units, regions, or brands, media up to $75,000 a month.
- Everything in Connected
- Up to three accounts or business units
- Biweekly working calls
- Quarterly executive review
- Same-business-day response
- SEO/GEO available, $1,000 a month
By platform
Four platforms, run as one program.
Each platform has its own page: what’s different about it in B2B, the mistakes we fix most often, and which programs include it.
Google Ads
Search demand, bid to pipeline instead of form fills.
Microsoft Ads
Bing and Copilot, imported from Google and then fixed.
LinkedIn Ads
The accounts sales wants, reached before they search.
ChatGPT Ads
Ads matched to the conversation, measured in your CRM.
Side by side
Compare the programs.
| Managed | Connected | Embedded | |
|---|---|---|---|
| Monthly fee | $1,750 | $3,000 | $6,000 |
| One-time setup | $1,750 | $3,000 | $6,000 |
| Platforms | Google + Microsoft | Any three of Google, Microsoft, LinkedIn, ChatGPT | All four |
| Accounts | 1 | 1 | Up to 3 |
| Media ceiling (per month) | $10,000 | $30,000 | $75,000 |
| CRM offline conversions | No | Yes | Yes |
| Landing pages | Reviews | Audits | Audits |
| Calls | Quarterly check-in | Monthly, with sales | Biweekly working call + quarterly executive review |
| Response time | 2 business days | 2 business days | Same business day |
| Reporting | Dashboard, monthly report with executive summary and change log | Plus lead quality by campaign | Plus per-unit roll-up |
| SEO/GEO monthly (optional) | $1,000 | $1,000 | $1,000 |
What every program includes
- Tracking audit and repair before anything is bid on: conversion actions, GA4 key events, tag health.
- Weekly optimization. The model proposes changes every week; a person reads them and ships the ones that hold up.
- A live dashboard, and a monthly report led by an executive summary, with a change log and notes: what changed, why, and what’s next.
- Your account, your data. We work through our manager account and you own what we build.
Terms
Month-to-month, 30 days’ written notice. Setup equals one month of your program and is billed with the first month; it’s waived on a six-month prepay. A $500 account review is credited against setup. If media runs above your program’s ceiling for two months in a row, the account moves up a program the following month.
Add-ons
Extras, priced the same way.
| Add-on | Price | Notes |
|---|---|---|
| Account review | $500, one-time | Written list of what we’d change; credited to setup |
| SEO/GEO monthly | $1,000 a month | On its own or with any program; monitoring and a monthly priorities memo with notes; your team implements |
| SEO/GEO projects | Quoted | Site audit, page-by-page optimization, redesign supervision, custom work; your team implements |
| Landing page build | $1,000 per page | Reviews in Managed; audits in Connected and Embedded |
| Extra account on Connected | +$750 a month | Beyond that, Embedded |
| Fourth account on Embedded | Quoted | Sized to the account |
| ChatGPT ads on their own | Quoted | Standalone, with its own measurement plan; quoted after a strategy call |
The fee question
The fee doesn’t grow when your budget does.
Most agencies charge a percentage of spend, so every budget increase is a raise for the agency whether or not the extra spend works. A fixed fee removes that. When we tell you to cut a campaign, hold a budget, or drop a platform, it costs us nothing to say so.
The comparison that matters is the agency minimum. The B2B specialists start at $5,000 a month, with a junior team in the account after the pitch. Here the fee is lower, and the senior person is the one doing the work.
Questions
Asked on most strategy calls.
Why a fixed fee instead of a percentage of spend?
So the advice to cut spend costs us nothing to give, and you can take it at face value.
Why is there a setup fee?
The first month is the heaviest. Tracking repair and the rebuild are most of the value in an engagement, and the setup fee pays for that work so the monthly can stay flat afterward. It’s waived on a six-month prepay.
What happens when our spend grows?
Each program has a media ceiling. If spend runs above it for two months in a row, the account moves up a program the following month. There’s no second setup fee; the new monthly fee starts that month.
Can we switch programs?
Yes, in either direction, with 30 days’ notice.
Start with a strategy call or a $500 review.
The call ends with a recommendation. The review gives you a written list of what we’d change, credited against setup if you go ahead.