Platform · ChatGPT Ads

ChatGPT ads management from a strategist who has already run them for B2B.

ChatGPT ads, sold by OpenAI, began appearing in 2026. The ad is matched to the conversation rather than a keyword, the buyer is mid-question rather than mid-search, and most of the Google playbook doesn’t carry over. We have run campaigns on the platform since it opened to advertisers. ChatGPT ads are included in the Connected and Embedded programs, and we also run them on their own; standalone pricing is quoted after a strategy call.

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Where the ad sitsSchematic

How do I get Google Ads to optimize for sales-qualified leads instead of form fills?

The ad follows a conversation, and the query stays private.

The ad follows the conversation

OpenAI matches the ad to the topic the person is working through. The account is run on themes and creative, with the search account telling us which themes already produce SQLs.

You don’t get the query

Reporting is aggregate. There is no search-term report and no conversation text. Measurement runs through your own site and CRM: a landing page per theme, UTM discipline, and offline imports to see which conversations became opportunities.

The buyer is further along than a searcher

Someone asking ChatGPT how to connect their CRM to their ad platform has a problem, a budget, and a shortlist forming. The ad that works reads like the next sentence of that conversation.

ChatGPT campaign · [Client example]

Launch recommendations

The model proposed

What shipped

The model proposed

Reuse the Google search ads

What shipped

Rewrote every ad as the next step in a conversation. Search ads read like billboards here.

Land on the homepage

One page per theme that finishes the answer the person was reading. Homepage bounce was 71%.

Measure by platform-reported conversions

UTMs per theme, GA4 key events, CRM import by stage. The platform’s number is a floor.

Budget: match Google

Ten percent of search, raised theme by theme as SQLs appear.

Theme: everything we sell

Three themes where the search account already shows SQLs.

Start with one theme and $50 a day

Accepted. Two weeks before the second theme went live.

6 proposals · 1 accepted · 5 reshaped

Illustrative

Search habits that don’t carry over

What changes when the ad follows a conversation.

	Search ad (Google, Microsoft)	Ad in ChatGPT
Trigger	A keyword you bid on	The topic of the conversation
Position	Above the results	Below the answer, labeled Sponsored
What you learn	Search-term report, query by query	Aggregate reporting; no conversation text
Creative	Headlines and descriptions	A short message that reads as the next step
Landing page	Matches the keyword	Finishes the answer the person was reading
Measurement	Platform conversions plus CRM import	Your UTMs, GA4, and CRM import; the platform’s count is a floor

What we do on ChatGPT Ads

ChatGPT ads are available in Connected and Embedded, where the search and CRM setup they depend on already exists.

Themes chosen from the search account’s SQL data, so the platform spends where buyers already convert.
Ads written for a conversation, one theme at a time, always tested against each other.
A landing page per theme that finishes the answer, built or reviewed under the program (Connected and Embedded include audits; builds are $1,000 a page).
Measurement outside the platform: UTMs, GA4 key events, and CRM imports by stage.
Budget staged in, starting around a tenth of search and moving with SQLs.
Get GEO alongside it: the SEO/GEO service tracks whether ChatGPT mentions you in the answer itself, which no ad can buy.

Mistakes we fix most often

Ads copied from search, which read like billboards in a conversation.
Landing on the homepage, which answers none of the question that got the click.
Judging the campaign by platform-reported conversions alone.
Budget set like Google’s before any theme has proven itself.
Themes too broad for the creative to be specific.
No plan for the organic answer, so the ad runs under an answer that recommends someone else.

Programs

ChatGPT ads come with Connected and Embedded, or on their own.

In Connected ChatGPT is one of your three platforms. Embedded includes it across every account. If you want ChatGPT ads without a search program, we run them as a standalone engagement with their own measurement plan. Pricing is quoted after a strategy call, because the scope depends on how many themes you have and what we can connect to in your CRM.

See Connected

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Questions

About ChatGPT Ads with us.

Who sees ads in ChatGPT?

People on the free tiers, in the markets where OpenAI has turned ads on. Paid plans don’t show ads.

Does buying ads change what ChatGPT says about us?

No. OpenAI keeps the ad separate from the answer. Being mentioned in the answer is organic, and that is the GEO half of our SEO/GEO service.

What does a click cost?

It depends on the theme. The number that matters is cost per SQL after the CRM import, and the platform’s own conversion count is a floor.

Is it worth it at our size?

If you are in Connected or Embedded and the search account shows SQLs on at least two themes, yes, at ten to twenty percent of the media. Below that, put the money into search until the themes are clear.

Can we start with ChatGPT only?

Yes. Most clients run it inside Connected or Embedded, because the search account supplies the themes and the CRM supplies the measurement. We also run ChatGPT ads on their own, with the measurement built from your site and CRM. Standalone engagements are quoted after a strategy call.

Other platforms

One program, four platforms.

Every platform runs inside Managed, Connected, or Embedded, on one fee, reported in one dashboard.

Talk through a ChatGPT campaign.

Thirty minutes. We’ll tell you which of your themes the platform is ready for and which to leave in search.