B2B ad results, measured in pipeline.
We don’t name clients. Keeping them anonymous is what lets us publish the real numbers: spend, leads, and pipeline, taken straight from the ad platforms and each client’s CRM.
B2B software
230% of pipeline target in two quarters
Google reported 1,815 conversions and 145 of them were leads. Fixing the count came first, then the budget followed the one offer that was working.
Real leads from Google
2.8× the leads at 47% lower cost per lead
B2B SaaS
141% of pipeline target in one quarter
Each sales opportunity was costing twice what it had at the start of the year. Search moved toward the largest buyers, and pipeline hit a record on less spend.
Pipeline by company size
Enterprise drove most of the gain
23
years in enterprise search
100s
of B2B accounts rebuilt
0
percent-of-spend contracts
4
ad platforms, one program
Let’s find what your account has been missing.
A 30-minute strategy call ends with a read on what your account is counting, what’s working, and where the budget should go.